Liquid Death Fanfluencer Report
Generated on 8/19/2025
Your brand has a strong, cult-like following that loves your edgy branding and unique product, giving you a high fanfluencer score.
Executive Summary
The public mood is overwhelmingly positive, driven by your rebellious branding and superior taste. Customers feel cool and eco-conscious drinking Liquid Death.
Your biggest opportunity is to lean into your role as a non-alcoholic alternative and expand your unique spicy and flavored water lines.
Leverage your fans by creating user-generated content campaigns that showcase the 'rebellious' lifestyle associated with your brand.
💪 strengths
Unique, rebellious branding that resonates with a younger, edgier demographic.
Superior taste and carbonation compared to many competitors.
Commitment to sustainability with infinitely recyclable aluminum cans.
💔 weaknesses
High price point makes it a 'treat' rather than a daily drink for some.
Confusing branding can be mistaken for alcohol or energy drinks.
Mixed reviews on some flavored soda options.
💰 opportunities
Expand flavored and spicy water lines to cater to adventurous palates.
Position as a premium non-alcoholic alternative for social occasions.
Introduce larger pack sizes or loyalty programs to address price concerns.
👹 threats
Intense competition from cheaper, more established sparkling water brands.
Negative publicity from any quality control issues could damage the brand's edgy reputation.
Novelty of branding could wear off or be imitated by competitors.
Marketing Insights
Customers don't just drink Liquid Death; they embrace an identity. The can makes them feel rebellious and cool, turning hydration into a statement.
Your commitment to recyclable aluminum cans is a huge selling point. Customers feel good about choosing a sustainable option over plastic bottles.
Your bold and spicy flavors are a major hit with a segment of your audience looking for something beyond typical fruit flavors. They love the heat and uniqueness.
Liquid Death is seen as a fantastic non-alcoholic alternative. People love having a cool, adult-looking beverage in social settings without the alcohol.
The 'beer-like' carbonation is a standout feature. Customers notice and appreciate the smaller, more refined bubbles compared to standard sodas.
While loved, the high price is a barrier. Many see it as an expensive gimmick or a special treat, not an everyday drink.
🎬 Video Hooks
With 6 insights, you can create at least 150 unique video combinations (10 hooks per each combination of any two insights), for example:
Tired of boring water and sugary sodas at parties? Show up with a can of Liquid Death and see how drinking water can suddenly make you the coolest person in the room.
Think sparkling water is boring? You haven't tried our spicy Convicted Melon with its perfectly tiny bubbles that will murder your thirst and blow your mind.
Here's how you can stay hydrated, feel like a rockstar, and help the planet all at the same time. Hint: it comes in a tallboy can.
Is Liquid Death just expensive, gimmicky water? I thought so too, until I tasted the crispest, most perfectly carbonated water I've ever had.
Competitive Positioning
Review Universe
Your rating
⭐⭐⭐
based on 26 reviews
Competitor rating
⭐⭐⭐⭐
based on 89 reviews
| Platform | Brand | Review count | Average rating | Sentiment (positive/neutral/negative) |
|---|---|---|---|---|
| Liquid Death | 12 | 53% |
2 / 6 / 4
|
|
| Competitors | 39 | 62% |
19 / 6 / 14
|
|
| Social Media | Liquid Death | 0 | N/A |
0 / 0 / 0
|
| Competitors | 11 | 79% |
8 / 2 / 1
|
|
| Tiny Little Changes | Liquid Death | 0 | N/A |
0 / 0 / 0
|
| Competitors | 6 | 76% |
3 / 3 / 0
|
|
| Other platforms | Liquid Death | 14 | 69% |
10 / 1 / 3
|
| Competitors | 33 | 82% |
23 / 8 / 2
|
|
| TOTAL | Liquid Death | 26 | 61% |
12 / 7 / 7
|
| Competitors | 89 | 73% |
53 / 19 / 17
|
You can download all the reviews as CSV here.
Fanfluencer Personas
1. The Carbonation Connoisseur
initially skeptical of hype
values product quality over branding
has decades of experience with the product category
develops strong brand loyalty
Adapted quote from Woot
“I honestly wanted to hate Liquid Death because of the expensive, gimmicky marketing. But it's hands down the best sparkling water I've had in my life. The carbonation is completely different—the bubbles are smaller, more like a frizzante wine. It's just better.”
2. The Sober Spice-Seeker
doesn't drink alcohol anymore
seeks bold, unique flavors
appreciates a good 'kick' in a beverage
loves discovering niche products
Adapted quote from Walmart
“This is my favorite Liquid Death, hands down. It reminds me of this amazing habanero pineapple beer I used to love in San Diego. Since I don't drink anymore, finding this has been incredible. It's not beer, but it has that perfect, satisfying spice!”
3. The Can Convert
hates metallic can taste
wants to drink more water
is environmentally conscious
values fun and engaging packaging
Adapted quote from The Kitchn
“If you're worried about a metallic taste from the can, don't be. I hate that tinny taste, but Liquid Death is just pure, fantastic mountain water. The packaging is so fun it actually makes me drink more water. I'm never going back to plastic again.”
TL;DR
- Your brand's edgy, rebellious identity is your greatest asset and a key differentiator.
- Customers love the superior taste and unique 'beer-like' carbonation of your water.
- Your commitment to sustainability with aluminum cans is a major draw for eco-conscious buyers.
- The high price point is the most significant barrier for potential and existing customers.
- You are successfully positioned as a cool, non-alcoholic alternative for social settings.
- Expanding your adventurous and spicy flavor lines represents a massive opportunity for growth.
Get in touch with us so we can turn your fans’ voices into full-scale marketing campaigns.